A redesign should preserve what already helps customers while fixing what gets in their way. Collect the current site’s pages, useful content, enquiry routes and important integrations before making layout decisions. This inventory becomes the reference for deciding what stays, changes or disappears.
A practical approach
Review the redesign by customer task, not only by appearance. Someone should still be able to find a service, understand its conditions and contact the business. If page addresses change, include a redirect plan and review old links after launch.
Your checklist
- Inventory important URLs and their replacement destinations.
- Save existing copy, images and account ownership details.
- Test the main visitor journeys on the proposed design.
For example
A training company may discover that an old course page still receives enquiries. Moving that course into a new catalogue requires both a clear category link and a deliberate decision about its old URL.
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