A page title is a concise description of what the page is about. Give each important page its own title and put the distinguishing subject where it is easy to notice. The wording should make sense to a person comparing several possible destinations.
A practical approach
Use the title to summarise, not to list every phrase you hope to target. Include the business name where it helps recognition, but avoid allowing repeated branding to obscure the page’s actual subject. Search results can display titles differently, so treat your title as useful source text rather than guaranteed display copy.
Your checklist
- Describe the page’s main topic accurately.
- Distinguish it from similar pages on your site.
- Review titles after changing the page’s purpose.
For example
A product photography guide should identify photography and the planning task. A generic title such as Our Latest Insights gives readers little reason to choose it over another result.
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