A content refresh plan keeps useful pages accurate after launch. Start with information that changes or affects customer decisions: services, availability, contact details, product specifications and downloadable documents. Assign a review frequency that matches how often those facts change.

A practical approach

Record why each page is being updated. A factual correction, a clearer explanation and a new service are different reasons, with different review needs. Preserve useful URLs where possible and check related pages when one business fact changes.

Your checklist

  • Name an owner for important content groups.
  • Keep a list of time-sensitive claims and documents.
  • Review internal links after merging or removing pages.

For example

If a service is discontinued, update its page, navigation references and any articles recommending it. Changing only the main service menu leaves visitors reaching contradictory information through other links.

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