Localisation adapts a website to the way a particular audience reads and makes decisions. Translation is one component, alongside dates, units, addresses, currency displays and imagery. Review the complete customer journey rather than only the paragraphs on the homepage.
A practical approach
Use a reviewer familiar with the intended market. Ask them to complete a realistic task and identify wording or assumptions that feel unclear. Keep the original business facts intact while adapting how they are expressed; localised copy should not invent local presence or qualifications.
Your checklist
- Review dates, measurements and currency labels.
- Check telephone formats and available contact hours.
- Test translated navigation, downloads and confirmation messages.
For example
An enquiry form may work perfectly in one market but reject valid phone numbers from another. Reviewing only its translated labels would miss that problem; entering representative international details exposes it.
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