A redirect map records where a moved page should send visitors. Start with URLs that people may already use, including useful old articles and downloads. Choose the closest relevant destination rather than directing every retired address to the homepage.

A practical approach

Keep the mapping deliberate and testable. A replacement page should answer substantially the same need, or the redirect can confuse visitors. Some removed content has no suitable replacement; decide how to handle those cases instead of inventing an unrelated destination.

Your checklist

  • List old URLs and their intended replacements.
  • Check for chains and conflicting destinations.
  • Update internal links to point directly to final pages.

For example

If a service moves from an old folder to a new descriptive address, redirect its former URL to the new service page. A general homepage would force the visitor to search again for the same information.

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