A website request for proposal helps several agencies respond to the same business needs. Explain your organisation, audience and current problems before listing deliverables. Include enough detail for meaningful questions without prescribing every technical choice in advance.
A practical approach
Ask agencies to state their assumptions, responsibilities and exclusions. Comparing those answers is more useful than comparing headline prices alone. Request a proposed approach to content, approvals, launch and ongoing ownership so the proposal reflects the whole engagement.
Your checklist
- Provide the same scope and background to every bidder.
- State your selection criteria and decision timetable.
- Ask for examples relevant to your type of project.
For example
For a multilingual service website, the request should name the languages and explain whether translations already exist. Agencies can then price a shared content structure instead of making conflicting assumptions about translation work.
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