Content approval needs an owner and a definition of ready. A page may look complete while its prices, technical claims or image permissions remain unchecked. Identify which people must verify facts and which person can approve publication.
A practical approach
Use one current draft and track unresolved questions alongside it. Separate factual review from tone and layout feedback so edits do not repeatedly reopen settled decisions. Make translation review part of the workflow when the site serves more than one language.
Your checklist
- Assign a factual reviewer to each page.
- Record approval status and outstanding questions.
- Freeze approved content before final layout checks.
For example
A product specialist can verify specifications while a marketing lead checks clarity. One final approver then resolves conflicts and confirms the page is ready, rather than sending the agency several incompatible versions.
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